Case Study - Empowering Personal Lending Without Banks
FamilyFund is an innovative peer-to-peer lending platform that enables users to borrow from their trusted network, eliminating the need for traditional banks and intermediaries.
- Client
- FamilyFund
- Year
- Service
- Web Development, Custom CMS, SEO Optimization

Overview
FamilyFund approached Sunrise App Studio with a clear mission: to create an intuitive and efficient platform that enables friends and family to lend money without the complexities of traditional banking. They needed a robust, scalable solution that could grow with their expanding user base while maintaining top-tier security and performance.
To support their vision, we built a high-performance web platform that prioritizes seamless transactions, security, and an intuitive user experience. A custom CMS was developed to give them full control over their content strategy, ensuring their educational materials and financial advice reached the right audience.
Our team also implemented an advanced SEO strategy, optimizing their site to rank highly for key search terms in the personal finance sector, driving organic traffic, and increasing user adoption.
Our Approach
- Next.js Web Development
- Custom CMS Integration
- SEO & Performance Optimization
- Infrastructure & Security
Solutions Delivered
- Full-Scale Web Application: Developed using Next.js, ensuring high-speed performance and a seamless user experience.
- Custom CMS: Created a bespoke content management system, allowing FamilyFund to manage blog posts, financial resources, and user-generated content with ease.
- SEO & Growth Strategy: Optimized the platform to increase visibility in organic search results, improving conversion rates and user acquisition.
- Infrastructure Optimization: Implemented scalable cloud-based infrastructure to ensure reliability, security, and cost efficiency as the platform grows.

"Sunrise App Studio transformed our vision into a reality. Their strategic insight and technical execution have helped us redefine what peer-to-peer lending can be."
Impact & Results
- Increase in organic traffic
- 120%
- Faster platform performance
- 3x
- User engagement growth
- 40%
- Uptime & reliability
- 98.5%